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Business Data processing Business enterprise Technological innovations Study and teaching Business enterprises Technological innovations Business law Business logistics Computers Economic aspects Electronic commerce Logistics Computer programs Marketing Case studies Technological innovationsSummary: At Dell Computers, four hours is all it takes to build, test, and ship a custom PC. In this program, NewsHour correspondent Tom Bearden investigates Dell Computers' direct sales model and its impact on retailers and manufacturers. Visionary Michael Dell and top industry executives from Compaq, Gateway, and Circuit City stress the vital importance of improving supply chain management, providing...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: This program presents the history of Internet phenom eBay; discusses the Web site's feedback system, the key to its unprecedented success; and examines the devastating impact eBay has had on antique and collectible shops. The program also exposes two vulnerabilities that have come with that success: stock prices that fluctuate with the slightest stumble in company performance, and government's...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006
View online at AVOD
Summary: E-tailers routinely collect information from visitors to their Web sites to better target their ads. Is this surrender of privacy the price of a personalized online shopping experience? In this program, NewsHour correspondent Jeffrey Kaye seeks to understand the dynamics of, and the ethical issues surrounding, strategic online marketing with top management from Buy.com, Lycos, and DoubleClick...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: Just as in the bricks-and-mortar world, a marketing plan is a must in cyberspace. In this program, leaders in the field of online marketing cut through the confusion to lay out the principles of driving traffic, branding, and targeting on the Internet. Executives from companies including 24/7 Media, Renegade Marketing Group, Beyond Interactive, and Media Metrix offer keen insights into a wide...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: Microsoft has allegedly made predatory use of its monopoly power to stifle competition, integrated its own browser software into Windows' core code, and manufactured Internet Explorer with embedded Microsoft-oriented hyperlinks. This Emmy Award-winning NewsHour program, which combines footage of top Microsoft executives and their opponents with a hands-on examination of the Windows operating...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2005
View online at AVOD
Summary: Without adopting new technological developments, a company's profits will lag; with them, they can soar. This program uses two case studies-Ford and Australia Post-as they introduce very different types of technology in their respective organizations. Can these companies hope to maintain sales, market share, and profit if they are not in a position to exploit the latest technological advancements?
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2006